Player Conversion Specialist

Want to revolutionize player experiences and drive conversion rates to new heights?

Eager to shape the future of player engagement and conversion strategies?

Who we are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally’s Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.

Our brands and sites include market movers and shakers like Vera&John, Yuugado, Intercasino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Well, what about the role?

The Player Conversion Specialist contributes to the optimization of conversion metrics on all onsite and offsite journeys by

• Taking ownership of assigned player conversion journeys, developing, and distributing monthly reporting based on analytics and transactional data, generating key insights into customer behaviour, and building a set of recommendations for journey improvements, tests, and optimization into a roadmap for action by various stakeholders.
• Communicating this roadmap of the right stakeholders to gain buy-in, negotiating delivery of recommendations, tracking delivery progress, and handling any post-delivery reporting.

The successful candidate is naturally inquisitive and will demonstrate a commercial mindset with an aptitude for generating data-driven insights for decision making. They will require the ability to be very structured in their work and adapt to a fast-paced work environment.

So, what will you be doing?

• Monitoring player journeys across sites, noting any issues and collaborating with product teams for resolution
• Using data to improve conversion rates, working with various teams like marketing, product, and design
• Creating and updating player journey maps, conversion funnels, and user flows
• Establishing metrics and benchmarks for journeys, funnels, and flows with the Head of Player Conversion
• Sharing metrics with stakeholders and advocating for improvements as needed
• Analysing metrics to identify areas for conversion rate enhancement
• Offering insights and recommendations based on data analysis
• Presenting findings and opportunities for optimization to stakeholders
• Developing business cases with clear hypotheses and value projections
• Ensuring implementation of recommendations and tracking progress
• Monitoring performance post-implementation and reporting regularly
• Conducting A/B and multivariate tests to optimize product elements and journeys.

And what are we looking for?

• Have experience in either Product or Marketing roles within iGaming
• Possess intermediate knowledge of Excel and Google Analytics, with familiarity of Tableau or PowerBI
• Understand A/B testing, with familiarity of related tools
• Possess data visualization skills and basic statistics knowledge
• Have knowledge of gambling products and customer retention
• Able to adapt to shifting priorities and enjoy finding creative solutions
• Have a good sense of accountability and ownership
• Possess attention to detail, achieving thoroughness and accuracy

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave
- Annual bonus
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.