Content Manager - Portuguese Speaking

Who we are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.

Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Well, what about the role?

As a Content Manager, you will lead the content strategy and execution to drive engagement, brand presence, and business objectives. Your role is pivotal in crafting compelling, high-quality content that resonates with our target audience. You'll oversee a team of content creators, ensuring consistency, creativity, and alignment with the company's vision.

So, what will you be doing?

• Manage the planning and execution of the Content team, to assist with the implementation of all forms of content, ensuring that the quality is very high and that the brand tone-of-voice and communication style is upheld
• Assist with the management and production of local and global campaign requests across all relevant brands to ensure that briefs are met and executed to the highest standard.
• Work closely with The Head of CRM to ensure that player experience is at the forefront of each marketing / campaign / site initiative.
• Lead the site and promotional content strategy for our player facing brands, take responsibility for execution across all channels to ensure cohesiveness and application within a timely manner.
• Take responsibility for the creation and maintenance of effective writing and style guidelines for different mediums (email, onsite, social media, SEO, affiliations, surveys, etc.) and ensure that the tone of voice relevant for each brand is reflected whilst demonstrating creative flair and “stand-out” ensuring content is compelling and not lost in a “sea of same”
• Work closely with UX and Product teams to implement, monitor and report on content KPIs (open rates on subject lines, promotional pages, etc.)
• Work towards continuous improvements on content, based on feedback from stakeholders as well as KPIs and market best practices.
• Connect content across different mediums to ensure consistency, so that each of the brands and their respective campaigns have a consistent thread running through when it comes to TOV and language used.
• Responsible for managing a team of content writers and their various outputs (i.e. SEO, Promotional, Compliance) to ensure that content is of a high quality and optimized as best as possible for its intended purpose.

And what are we looking for?

• Fluent in Portuguese and English 
• Strong level of experience within Content related positions.
• Professional experience in leading teams or complex projects.
• Strong creative skills and someone who takes the initiative to come up with ideas to create fresh content.
• Expert in all areas of online content and has a solid understanding of the various dimensions within each domain (SEO, Affiliation, On-site, CRM, Digital, ATL Advertising).
• Possess a strong understanding of the principles of content and in being able to tie content together across the entire organization.
• Strong execution and ability to get content out efficiently through process enhancement, coordination, and management of the content team.
• Ability to balance quality and quantity of work and turnaround time

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.